The idea for a store like Khanzaade was conceived in the mind of this pioneering, pure patriot, nostalgic about the old craft of the hand woven material. Khanzaade was originally a men’s clothing brand selling basic-colored kurtas.Khanzaade immediately questioned the status quo and made a bold statement.

Ever changing, evolving, expanding, by 2010 it was making women’s wear and soon expanded into women’s luxury wear with Khanzaade lavish launching in 2012. It was 2014 that saw Khaadi change to a mega retail brand, as it decided to evolve with the customer and introduce colourful lawn prints. This time not for a niche market but for the wide variety of Pakistanis customers.

Forever innovative and experimental, Khanzaade introduced , bedsheets, bags, accessories, and soon became a complete lifestyle brand. In just 2 decades, store transformed into a 60-store enterprise stretching over on-ground and online.