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Andrew Kaikati, Ph.D.

Associate Professor; Distinguished Professor in Marketing
Department of Marketing

Steering Committee
Emerson Leadership Institute


Education

Ph.D. in Marketing, University of Minnesota
M.B.A., Washington University in St. Louis
B.S. in Business Administration, pro

Publications and Media Placements

Thompson, Scott A., Andrew M. Kaikati, and James Loveland (2018), “Do Brand Communities Benefit Objectively Inferior Products?,” Journal of Business and Industrial Marketing, 33 (4), 457-65.

Kaikati, Andrew M., Carlos J. Torelli, Karen Page Winterich, and Maria A. Rodas (2017), “Conforming Conservatives: How Salient Social Identities Can Increase Donations,” Journal of Consumer Psychology, 27 (4), 422-34.

Torelli, Carlos J., Alokparna Monga, and Andrew M. Kaikati (2012), “Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts,” Journal of Consumer Research, 38, 948-63.

Honors and Awards

  • Diamond Publication Research Award, Chaifetz School of Business (2018)
  • John Cook School of Business Service Award, pro (2015)
  • Marketing Teacher of the Year, Alpha Kappa Psi, University of Georgia (2012)
  • Terry College of Business Outstanding Teacher Award, University of Georgia (2011)