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Marketing, Minor

The marketing minor at ¶¶Òõpro's Richard A. Chaifetz School of Business offers business and nonbusiness SLU students exposure to multiple areas in the field of marketing.

Students are required to take ²Ñ°­°ÕÌý3000 Introduction to Marketing Management (3 cr) and then select any four additional courses from the marketing curriculum. This flexibility provides students the ability to customize their marketing minor to those areas of most interest to them (e.g. sports marketing, retail management, brand management), making marketing a complement to many business or non-business majors.

Required Courses
²Ñ°­°ÕÌý3000Introduction to Marketing Management3
Elective Courses
Select four of the following:12
²Ñ°­°ÕÌý3400
Integrated Marketing Communications
²Ñ°­°ÕÌý3500
Sports Marketing
²Ñ°­°ÕÌý3600
Marketing Research
²Ñ°­°ÕÌý3700
Social Media and Digital Marketing
²Ñ°­°ÕÌý4300
Retail Management
²Ñ°­°ÕÌý4400
Consumer Behavior
²Ñ°­°ÕÌý4440
Personal Selling
²Ñ°­°ÕÌý4450
Sales Management
²Ñ°­°ÕÌý4550
International Marketing
²Ñ°­°ÕÌý4600
Brand Management
²Ñ°­°ÕÌý4650
Marketing Analytics
²Ñ°­°ÕÌý4900
Marketing Strategy §
²Ñ°­°ÕÌý4910
Marketing Internship
Total Credits15
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Additional prerequisite: Senior standing.

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NOTE:

Outside of the Business Common Body of Knowledge (CBK), a maximum of one business course (3 credit hours) may be used to fulfill requirements in two business majors/minors.

Continuation Standards

Students must maintain a minimum 2.00 grade point average (GPA) in all courses used to fulfill minor requirements. If the minor GPA falls below a 2.00, students will have one semester to increase their minor GPA to a 2.00, or they will not be allowed to enroll in 3000- and 4000-level minor courses.